Earlier this month the airline "jetBlue" inadvertently stranded many passengers during the horrendous weather conditions that hit the Northeast. Although this problem was largely beyond the control of any airline, David Neeleman, jetBlue's CEO, quickly recognized that many of his customers were angry.
Last week, as a previous passenger of jetBlue, I received an email from Neeleman, even though I wasn't one of the stranded passengers. He didn't offer me a sale price to distract me from their mistakes - instead he offered me something I value more - a sincere apology.
David Neeleman gets it - when you make a mistake, you apologize, promptly, straight forwardly, without reservations and without weasel words - and then - you do what you can to make it right.
Most Democrats in the Senate also understand this... especially the ones who voted for the Iraq War Resolution in 2002.
Practically every Democrat who voted for the invasion of Iraq; including John Kerry, John Edwards and Christopher Dodd have already apologized. The only two holdouts I know of are Hillary Clinton of New York and Joe Lieberman of Connecticut - who technically isn't a Democrat.
John Edwards was already following the David Neeleman model as far back as 2005 when I saw him speak at the Florida Democratic Party Convention where he publicly apologized for his vote in front of the audience - It was prompt, it was straight forward, without the weasel words of a polished lawyer, and without any reservations. He wanted to do what he could to make it right - he said he would redeploy the troops as President.
Hillary Clinton, on the other hand, can't bring herself to say those three simple words - "I am sorry".
In many ways this flaw causes her most likely allies - such as Progressives, African Americans and women - to associate her behavior with that of an obstinate Lieberman or "decider" George W. Bush.
Saying "I'm sorry" is simple and profound. Saying it can help redeem an airline after a blunder. Not saying it will be the the reason that Senator Clinton loses in her bid to be the next President of the United States.
Read counterpoint here.
Tags: jetBlue - Iraq War - apologise - Hillary Clinton - 2008 Presidential Race